Creating a Facebook page for your B&B or apartment is a useful way to stay connected with your guests and fans.
A page for your B&B is different from your personal Facebook profile.
Like a friend's profile, Facebook Pages enable you as a business to create a public presence on Facebook. Unlike your (personal) profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.
You can start creating a page right here: http://www.facebook.com/pages/create.php, Choose the option 'Local business or place'.